The writing (for Mr Snow) on Channel 4's wall

Yesterday (30.11.2010) a newsfeed from channel 4 arrived on Facebook asking people to submit their snow photos on the channel 4 news wall. I sent a link to the nine photos Elaine took of our garden on the 28th. Then discovered that the code dates it and that our car has a significant number plate.
Please read the comments under these two pictures -

Added 28 November ·  · Comment

• • 

    Elaine Ross Kelly A Channel 4 newsfeed inviting people to post their snow photos on their wall arrived today so I did, then I found this in the code -
    
    DATE CHANNEL 4 PR BY 30.11.2010..IT IS WINTER.

    23 hours ago · 
  • 

    Elaine Ross Kelly ‎..
    30.11.2010. I DATE CHANNEL 4'S WINTER PR BY IT.
    
    Not bad for a formula discovered in 2002!

    21 hours ago · 
  • 

    Elaine Ross Kelly ‎..
    I DATE 9 CHANNEL 4 WINTER TIPS - 30.11.2010.
    
    There are 9 snow photos in their link.

    21 hours ago · 
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Added 28 November ·  · Comment

• • 

    Shirley Kobiela Interesting number plate..

    Sunday at 18:11 · 
  • 

    Elaine Ross Kelly It is indeed Shirley, it's an anagram of UK'S C 4.

    21 hours ago · 
  • 

    Shirley Kobiela hence, SNOW PI - PINS WO -

    17 hours ago · 
  • 

    Shirley Kobiela A very interesting thing happened here this morning - I was on the computer upstairs and there was one huge flash of lightening, the power went of and then this one huge rumble of thunder - and that was it, power came back and then it starting chucking it down - but that rumble of thunder Ross was very ominous indeed and it's still 9-ROCKS synchronicity constantly - A timely reminder.

    16 hours ago · 
  • 

    Elaine Ross Kelly C4 could be explosive right enough but I'm not holding my breath, who knows though, somebody might cotton on to something.

    15 hours ago · 
  • 

    Elaine Ross Kelly You have to appreciate the humour though, the anchorman of C4 news is John Snow.

    15 hours ago · 
  • 

    Shirley Kobiela Now that really is brrrrrriliant....humour

    15 hours ago · 
  • 

    Elaine Ross Kelly ‎..
    CHANNEL 4 BRITAIN - I TESTED MY 30.11.2010 PR.

    15 hours ago · 
  • 

    Shirley Kobiela Absolutely Brilliant what planning for John snow & C4

    15 hours ago ·